Case Study — B2B Conference & Exhibition

Global Tech Summit

IndustryTelecoms / Technology
Event TypeB2B Conference & Exhibition
Attendees4,500
Exhibitors100+
Sessions40+

Quick Answer

A large-scale B2B telecoms conference and exhibition with 4,500 attendees and 100+ exhibitors. Rebekah Dennis led VIP and sponsor-facing engagement across 40+ sessions, supporting £850K in sponsorship revenue and a 57% increase in delegate meetings.

4,500Attendees
£850KSponsorship Revenue
78%Attendee Satisfaction
57%Increase in Delegate Meetings

Overview

A large-scale B2B telecoms conference and exhibition, run across 40+ conference sessions with international stakeholder coordination. The event combined a senior delegate programme with a 100+ exhibitor floor and a sponsor-facing engagement track.

The Challenge

Delivering senior audience acquisition and sponsor confidence at this scale required more than logistics — it needed a dedicated VIP engagement strategy that could coordinate international stakeholders, manage speaker acquisition support, and convert floor traffic into structured meetings, without senior delegates or sponsors experiencing the operational complexity behind it.

Strategy

Position VIP engagement as its own workstream, separate from general delegate operations. Build an onsite meeting engagement strategy specifically for senior delegate and sponsor pairings, supported by structured international stakeholder coordination across the speaker and sponsor programme.

Production & Delivery

Led VIP Engagement across senior delegate and sponsor-facing activity across 40+ conference sessions. Coordinated international stakeholders and delivered an onsite meeting engagement strategy that produced 200 individual meeting engagements across the event. Managed speaker acquisition support and front-of-house delivery at senior level throughout.

Results

  • 22% increase in buy-side delegate attendance
  • 57% increase in delegate meetings
  • 78% attendee satisfaction rating
  • £850K in sponsorship revenue secured by the team
  • 200 onsite meeting engagements delivered

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