Quick Answer
A 6-floor venue sales and community engagement strategy spanning multicultural marketplaces and live brand activations. Rebekah Dennis led strategy and production across vendor vetting, entertainment, AV, security and onsite operations, generating £30K in venue sales revenue and a 25% rebooking rate.
A multi-floor venue strategy combining community marketplace programming, live brand activations, and a vendor and entertainment ecosystem — built to turn underused venue space into a recurring revenue stream and a community destination.
The venue needed a strategy that did three things at once: sell the space commercially, build a credible community programme that would bring repeat visitors, and do it with enough operational rigour to handle vendor vetting, security, AV, and live streaming without compromising the guest experience.
Treat the venue as a 6-floor sales and marketing proposition, not just an events calendar. Combine vendor vetting and influencer host booking with structured entertainment coordination, so each activation built the venue's reputation as a destination rather than functioning as a one-off event.
Acted as Event Strategy & Production Lead across the full 6-floor venue — vendor vetting, influencer host booking, entertainment coordination, AV, security, and onsite operations. Managed crowd flow, catering, market stall layout, volunteer coordination, and partner presence across the activation programme, supported by live streaming for remote audiences.
Let's build a strategy that turns it into a recurring revenue stream.
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